eDrive is a Cape Verdean electric car rental company reshaping how we think about transportation. The brand was built around one core concept: “Mobility with Consciousness.” Our creative approach aimed to reflect this vision through a fresh, eco-forward identity that blends technology, sustainability, and modern lifestyle.

We developed a visual system using a layered green palette—ranging from light lime to deep moss—to represent nature, innovation, and movement. The logomark and typography strike a balance between clarity and sophistication, allowing the brand to stand out in both digital and physical spaces.

The final identity gives eDrive the tools to lead the electric mobility conversation in Cape Verde, offering not just a rental service, but a sustainable experience connected to the future.