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2024

Sénégal Supply Base Brand Identity

Beaba Agency

Sénégal Supply Base is a key player in West Africa’s logistics and port infrastructure sector. Our mission was to create a brand identity that captures the company’s strategic relevance, reliability, and future-driven mindset.

The logo merges symbolism and simplicity, featuring abstract visual elements inspired by cargo ships, sea routes, and maritime security. The bold and minimal style creates a strong, memorable brand presence while remaining versatile across all formats.

The color palette is dynamic and maritime: deep blue for trust and stability, orange for energy and movement, and yellow for opportunity and growth. The Transducer typeface family was selected for its clarity, structure, and industrial-modern edge.

This identity positions Sénégal Supply Base as a forward-looking logistics partner and a pillar in Senegal’s economic development.

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