BFI Bank entrusted us with the strategic transformation of its brand, evolving from “Banco de Fomento Internacional” to the streamlined “BFI Bank.” The challenge was modernizing the brand while preserving its legacy and emotional connection with long-standing clients. We reimagined the iconic lion symbol using abstract, fluid lines that reflect agility and strength while updating the logotype with a clean, international aesthetic.

The new visual identity integrates a modular grid system and refined typography (Sole Serif), ensuring consistency across all digital and print assets. Every element was designed to be adaptable and future-proof without losing the brand’s distinctive essence. Since its launch, the rebrand has been praised for balancing continuity with modernity, reinforcing BFI Bank’s reputation as a trusted and forward-thinking institution.