Choice Aesthetics is a premium beauty and wellness brand based in the United States, created to celebrate elegance, self-care, and personal transformation. Our challenge was to translate these values into a cohesive brand identity that feels luxurious, modern, and deeply human.

At the center of the brand is a geometric flower symbol, each petal representing personalized care, precision, and the transformative journey of every client. The design combines organic shapes with symmetrical order, reflecting balance and harmony. A carefully curated color palette merges deep blue (trust and professionalism) with warm brown tones (comfort and natural beauty).

The typography system uses the Chequers font for the logo, paired with Montserrat for clarity in text communications. Every detail, from logo construction to pattern and usage rules, was designed to ensure brand consistency across platforms, establishing Choice Aesthetics as a symbol of confidence and elegance.