Trift Store is a modern secondhand shopping platform with a strong message: “Trifting is the new shopping.” Our challenge was to translate this into a visual identity that is sustainable, stylish, and youthful, without losing a sense of quality and trust.

The brand system features a rich, earthy color palette blending tones like Deer, Wintergreen, and Pale Goldenrod, evoking nature, thrift culture, and accessibility. The Montserrat typeface was chosen for its readability and modern appeal across digital and print formats.

From logo design to social media presence, we crafted an identity that speaks directly to a conscious new generation of shoppers. Trift Store now stands out as a bold and relatable brand that redefines secondhand fashion in a digital-first world.