Afrobeat is more than music, it’s rhythm, culture, and visual energy. For this identity project, we developed a bold and expressive visual system designed to embody the vibrant soul of Afrobeat culture.

We selected Afolkalips as the hero typeface, known for its strong character and Afrocentric roots. This choice gives the brand a unique voice across all communication materials. The color palette is a high-energy mix of deep black, vivid orange, bright yellow, bold pink, and electric blue, each tone capturing the genre’s dynamic spirit and visual intensity.

Whether applied to digital campaigns, posters, or merchandise, the Afrobeat identity bursts with life and rhythm, celebrating African creativity with authenticity and pride.